What is Digital marketing and Types of Marketing

   

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What is Digital Marketing?

           To use of digital channels (Facebook, Instagram, YouTube...) to market products, Brand and services in order to reach the target audience is called Digital Marketing .  

Digital Marketing can majorly benefit the promotion of any small  business and large business with low cost . It helps in engaging with target audience.Digital Marketing is often compared to "Traditional Marketing".

Why is Digital Marketing Important ?

      Digital Marketing helps bands reach their target audience and promote their product or service . It is cost effective than traditional marketing and easy to target customers globally. It is useful for small business and large business. 

Types of Digital Marketing :

•  Content Marketing
•  Social media marketing
•  Email Marketing
•  Search  Engine Optimization   
•  Affiliate Marketing
•  Online Advertising
•  Influence Marketing
•  Pay-per-click    
•  Viral Marketing                                  

Content Marketing :

          Content  Marketing  is  the  art  of  providing  relevant , useful content , information and knowledge to your customers  without  selling  or interrupting them. It is also practice of creating, publishing, and sharing content with the internet.

Content marketing starts with identifying the customer's needs. After that the information can be presented in a variety of formats, including news, video, white  paper, e-books, email newsletters, case studies, podcasts, how-to guides, question and answer articles, photos. comments, blogs, etc. 

If your content deliver is valuable information to your customers, than ultimately reward you with their business and loyalty.

Social Media Marketing:

               It is  use of  social  media platforms and websites to promote a product or service is called social media marketing. It involves creating and sharing content or knowledge on social media channels in order to achieve marketing and branding goals.

Social media marketing is a type of marketing method used excessively in the present time to advertise for your business, product you are selling or service you are offering. Social media is one such platform where one can connect with the young and the old generation people at the same platform easily and conveniently .

Social medial allows marketers to connect and engage potential customers where they are:

1. LinkedIn
2. Twitter
3. Facebook
4. Pinterest
5. Instagram
6. Pocket and many more          

Social media marketing helps businesses:

• Increase brand awareness
• Build engaged communities
• Sell products and services
• Measure brand sentiment
• Provide social customer service
• Advertise products and services to target audiences

Email Marketing :

                 Email marketing is a medium of sending promotional messages or advertisement to a group of people by email .It is the use of email to promote products or service to a targeted audience.

 Email marketing is one of the fastest growing trends on the planet, and it’s no surprise. Last year, the number of email users clocked in at 3.9 billion, and that number is projected to rise to 4.3 billion within a couple of years. 

Search Engine Optimization(SEO):

              It is the process of optimizing a  website  in  order to  improve  its visibility and ranking in search engine results  pages (SERPs)  for  relevant keywords. The goal of SEO is to increase website traffic by making it easier for user to  find the  website  when they perform  a  search  using  specific keywords  related  to  the  website's content or products .

Search engine optimization is a key part of online marketing because search is one of the primary ways that user navigate the web .

Affiliate Marketing:

                  It  is  the  process  where people can  earn  a  commission by promoting an  organization products or service is called an Affiliate Marketing .

Affiliate marketing is a kind of online business in which the affiliate share a link to another to another company's product and service on its website or any social media platform and which earns commission for the affiliate, this is called affiliate marketing .Affiliate marketing operates on a revenue-sharing models, where the affiliate is paid a percentage or a fixed amount of the sale , when a customer makes a purchase through a unique affiliate link or code provided by the merchant .